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Pinpoint Market Research Study Says Millennials Want Brands To Support Their...

Pinpoint Market Research reports that “twenty-somethings” want something more from brands than just a product or service; they want social, political and community action. The market research company...

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Brands Embrace Marriage Equality In Response to SCOTUS Ruling

A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes was LGBT Rights. With today’s...

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Lowe’s Stands Up To Racism; Increases Positive Online Sentiment and Brand...

Today, I have to give props to the home improvement empire, Lowe’s. You may have seen the story: an ignorant, racist customer called Lowe’s to complain that the company sent (gasp!) a black man to...

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Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand

Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack ofContinue reading

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Chewy Creates Personal Brand Connections For Grieving Pet Owners

Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,Continue reading

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