Pinpoint Market Research Study Says Millennials Want Brands To Support Their...
Pinpoint Market Research reports that “twenty-somethings” want something more from brands than just a product or service; they want social, political and community action. The market research company...
View ArticleBrands Embrace Marriage Equality In Response to SCOTUS Ruling
A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes was LGBT Rights. With today’s...
View ArticleLowe’s Stands Up To Racism; Increases Positive Online Sentiment and Brand...
Today, I have to give props to the home improvement empire, Lowe’s. You may have seen the story: an ignorant, racist customer called Lowe’s to complain that the company sent (gasp!) a black man to...
View ArticleWhy Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand
Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack ofContinue reading
View ArticleChewy Creates Personal Brand Connections For Grieving Pet Owners
Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,Continue reading
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